Now Available On-Demand

Whether you call it ABM, key-account marketing, strategic account marketing, or any other host of names, the concept of Account-Based Marketing has been around for a while. However, now more than ever, B2B marketers are zooming in and focusing on a targeted list of accounts, and going after them with a more personalized, tailored approach that will increase target audience engagement and accelerate opportunities through the pipeline more effectively.

On May 23rd at 10:30 AM CST, join Jason Stegent, Founder and President at Elastic Solutions, as he discusses the keys to kick starting an ABM strategy that will give marketers greater marketplace intelligence and actionable insight, better pipeline results and more ROI from their key-account marketing efforts. In this interactive 45 minute session, we’ll cover:

  • Why picking the right targets and stakeholders is absolutely essential to a successful ABM campaign, and why it’s easier said than done
  • Best practices and processes to gather important marketplace intelligence to determine which key accounts are ‘sales ready’ now
  • Why webinars and online events are a vital cog in the content stack of a successful ABM program
  • Much more!

We’ll end with a live Q&A. If you’re a marketer and you’re looking to add ABM to your marketing arsenal, this webinar is for you. We look forward to ‘seeing’ you there!

Date: On Demand

Time: On Demand

Featuring: Jason Stegent, Founder & President, Elastic Solutions

Test your system



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**Please note that there is no dial-in option for attendees. The webcast audio will be heard through your computer's speakers. If the audio is still not loud enough for you, headphones are recommended**
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SPEAKERS

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Jason Stegent, President & Founder, Elastic Solutions

Jason Stegent is the Founder and President of Elastic Solutions, a provider of webinar-based marketing solutions and lead generation services that increase target audience engagement, drive more qualified leads and improve overall pipeline value. In this role, Stegent drives revenue generation, marketing, customer support, partner relationships and the creative vision for the Elastic Solutions suite of products and services - Elastic Events, Elastic Meetings and Elastic Marketing. He can be reached at jstegent@elasticroi.com